The category is here. The question is whether you're ready for it.

The adult alternative beverage space — non-alcoholic, low alcohol, cannabis, hemp — is no longer a trend. It's a permanent shift in how people drink, celebrate, and choose. Emily Heintz has spent years building inside this category, not observing it from the outside. She brings that firsthand fluency to a select group of retail partners and investors who want to move with confidence in a market that is still being written.